00:06 · Case studyPaulo Muzy: from under 100K to 1.2M subscribers
Sole content producer · 2020 to 2024
For four years I was the only person behind Paulo Muzy's content, one of Brazil's best-known doctors and fitness creators. I handled the entire pipeline alone: filming, photography, editing and publishing on YouTube and Instagram, including a daily live show, "Paulo Muzy Responde!", that ran for 800+ episodes.
During that time the YouTube channel grew from under 100K to 1.2M subscribers, earning the Silver and Gold Creator Awards, and the Instagram account went from 1M to nearly 8M followers.
Combined views of the channel's public uploads from March 2020 to December 2024, checked in October 2026.
00:18 · WorkSelected work
30+ projects across short-form, podcasts, brand content, courses and events. Click any cover to watch it right here.
00:31 · ExperienceWhere I've been
NoodTV · POV CreatorsVideo editor
Run the YouTube clips channel for NoodTV, one of POV Creators' shows: one horizontal clip published every day, chosen from full episodes. Built an AI-assisted workflow that transcribes episodes, suggests the strongest moments and exports first cuts, so the team never runs out of ready-to-post clips.
CMO PlaybookProducer and editor · Rapha Avellar
End-to-end production of 30 episodes: filmed, photographed, edited and published on YouTube (titles, descriptions, tags). Guests included marketing leaders from Santander, Heineken, Unilever, PepsiCo, Ogilvy, Pinterest, iFood and LATAM. One episode teaser reached 392K views on Instagram.
Paulo MuzySole content producer
Filming, photography, editing and publishing for YouTube and Instagram, including a daily live show. 73.9M YouTube views in the period; the channel grew from under 100K to 1.2M subscribers and Instagram from 1M to nearly 8M followers.
FreelanceCreators and brands
Reels and podcast clips for creators such as Hugo Grillo, Rapha Avellar and Roberta Carbonari; aftermovies for the Arnold Conference and BTFF; content for the São Paulo State Government; private internal event films for Netflix, Itaú and Wella.
How I work remotely
Built for async teams: clear handoffs, fast first cuts and nothing lost in translation.
FreelanceAlso available for freelance projects
First cut within 48 hours. Per project or on a monthly retainer.
00:47 · AboutHi, I'm Lucas.
I've been editing video for more than 10 years. For four of them I was the sole content producer for Paulo Muzy, from the shoot to the publish button. I also produced the CMO Playbook podcast, interviewing marketing leaders from global brands, and edited Reels for creators like Hugo Grillo and Rapha Avellar.
I work from home in Brazil, with my own organization system and AI built into my workflow. That's what lets me move fast without cutting corners.
I'm hard of hearing. That's why captions were never an afterthought in my work: they're part of the video and get checked word by word.